Shop Katie May Announces Rebranding to EWAMAY

The new brand name reinforces the fashion company’s quality pieces and serves as an opportunity for further growth.

Shop Katie May (shopkatiemay.com) has rebranded to EWAMAY (ewamay.com). The rebranding took place January 27th, 2022. Owned by Katie May, the rebrand reflects the ongoing and exciting changes behind the scenes of the brand, mainly May’s growing family. EWAMAY will retain the charm of matching mommy + me collections with a focus on higher-end pieces with a more sophisticated flair.

In the fall of 2021, Emmaline was born and joined her sisters Windsor and Arabella as inspiration for May’s brand. And thus, Emmaline, Windsor and Arabella became the three muses for the brand EWAMAY. “I love the way the new name sounds. I’m reminded of my girls every time I say it out loud, which is fitting since they really do inspire everything I do.” said founder Katie May. Their collective energy, joy, and zest for life inspire Katie to design high-quality, staple pieces that move through life with you.

We’ve been excited about a possible rebranding for close to a year now,” adds May, “when we realized that Ewa means ‘life’, the rebrand just clicked perfectly into place.” Nicola Prybell, Creative Fashion Director for the brand, agrees. “Providing consumers with quality pieces to add to their wardrobe is our main focus and with our new name, we can better pave the way for brand recognition while exploring additional creative avenues.”

EWAMAY is a brand known for quality craftsmanship as each piece is handmade by a small and dedicated team in Mexico. Each EWAMAY piece is original to the brand and cannot be bought elsewhere. Combining her love of feminine florals and detailed silhouettes, Katie sketches each piece for production. The result is a collection of pieces that are an extension of Katie, her girls, and her world.

Ewamay was founded by Creative Director Katie May. At age 21, Katie May opened up her first clothing store in 2005 and operated it for over 5 years as buyer, manager, and designer creating one-of-a-kind designs. 10 years later, this experience, paired with her background in fashion and marketing, fueled her passion to design clothing for her growing family under the name ShopKatieMay.